Demo site for Reel Deal Tacos
A full restaurant site concept covering menu, brand voice, and responsive layout, built on WordPress with hand-written front-end styling.
The hands-on side of the work: projects across web, brand, and motion that I built myself. Leading engineering teams hasn't taken me out of the craft, and the same principle applies at either scale: the good outcomes come from working the problem alongside the client, not at them.
6 projects shown
A full restaurant site concept covering menu, brand voice, and responsive layout, built on WordPress with hand-written front-end styling.
Campaign identity and supporting artwork, developed in Illustrator with a warm, approachable colour direction.
A full identity for a surf shop: a sun-and-surf logo, business card, newspaper advertisement, and website mockup. The client wanted friendly, adventurous, and beach-inspired, so the palette and type were chosen to carry that across every touchpoint.
A wordmark built in Illustrator and drawn out in three colour variations, so the mark holds up on dark, light, and neutral backgrounds.
A narrated photo sequence timed to a mixed audio bed, edited in Final Cut Pro with sound sweetening in Adobe Audition.
A photo treatment pairing a Venice canal scene with editorial typography: colour grading, masking, and type layered in Photoshop.
Tell me about the project: the constraints, the audience, and what success looks like. I'll come back with an honest read on the approach.